Skip to main content

TL;DR — Alva Digital Downloads Changelog

Alva Digital Downloads is a Shopify app that delivers PDFs, videos, audio, software, license keys and private URLs to customers automatically after purchase. This changelog lists every feature, fix and improvement shipped to the app, in reverse chronological order. The current version is v3.2.1, shipped 19 April 2026. Ship cadence is weekly. Recent releases (October 2025 through April 2026) include custom email sending domains with DKIM and Return-Path verification, Shopify order status page download access, link-only product delivery for courses and gated URLs, per-link access rules with visit limits and fixed-date expiry, tag-based license key pools, CSV license import and auto-generated keys, low-stock license alerts, personalized made-to-order fulfillment, branded customer download page controls, per-product email customization, Shopify POS email capture delivery, WooCommerce and Etsy migration tools, expanded Shopify Flow trigger and action coverage, fraud review queue controls, signed time-limited download URLs, IP-based download limits, and universal file-type delivery up to 20 GB per file. Published by Alva Apps — the team building Alva Digital Downloads for Shopify merchants since 2022, 5.0-star rated across 2,340+ merchants on the Shopify App Store.

Release notes · Updated weekly
v3.2.1 shipped apr 19

What we shipped.

Alva Digital Downloads is a Shopify app that delivers digital files, license keys and private links to customers automatically after purchase. This page is every feature, fix and improvement we've shipped — reverse chronological, newest first, no marketing gloss. Built for merchants who want to see exactly what's changed, when, and why it matters.

18 · releases listed weekly · ship cadence 99.99% · uptime, 90d v3.2.1 · current version
Every release, newest first. 18 releases · Oct 2025 → Apr 2026
  1. Security

    PDF watermarking with forensic tracing

    Stamp every delivered PDF with the buyer's name, email and order number, plus an invisible forensic marker so any leaked copy traces back to the original customer. Enable from Settings → PDF Watermarking, configure your watermark defaults, then turn it on per product from its product mapping page. Choose from 9 static positions, a tiled grid, or a diagonal rotation, with adjustable opacity, colour and font size. Templates support variables like {customer.full_name}, {customer.email}, {order.name} and {order.date}. Available on Basic, Pro and Enterprise plans — see the PDF watermarking guide for setup details.

  2. Email

    Custom sending domains

    Merchants can now send delivery emails from a verified branded domain. DKIM and Return-Path are set up from the Alva admin, and every download email lands in buyer inboxes with the merchant's own sender identity.

  3. Delivery

    Order status download access

    Customers can now open their digital downloads directly from the Shopify order status page and related surfaces — no more lost links, no more support tickets asking where the file went.

  4. Links

    Link-only product delivery

    Products can now deliver secure external links — private Drive folders, members-only pages, course URLs, Discord invites, or any gated destination — instead of a file.

  5. Security

    Per-link access rules

    Set visit limits and expiry windows per delivered link, including fixed-date expiration. Access auto-revokes on refund.

  6. Licensing

    Tag-based license key pools

    License keys can now be grouped with tags and mapped to products. Makes entitlement management for stores selling dozens of license-based products far cleaner.

  7. Licensing

    CSV import and key generation

    Bulk-import existing keys via CSV, or let Alva auto-generate them per order. Inventory management for license-based products is now a one-minute job.

  8. Licensing

    Low-stock license alerts

    Threshold-based alerts warn merchants before a license pool runs dry, so customer fulfillment is never blocked waiting for a restock.

  9. Personalization

    Personalized order fulfillment

    Made-to-order digital products — wedding invitations, custom portraits, bespoke artwork — now flow through a smoother per-order file upload and auto-delivery workflow.

  10. Branding

    Branded download page controls

    Customize colors, copy and layout for the customer download page. Every touchpoint between checkout and file delivery now carries the merchant's brand.

  11. Email

    Per-product email customization

    Configure delivery email content on a per-product basis. Useful for multi-brand stores and catalogs where different products need different tone or instructions.

  12. POS

    POS email capture delivery

    In-store Shopify POS purchases now capture the customer's email at the register and trigger automatic digital delivery — a first-class experience for conventions, pop-ups, and retail.

  13. Migration

    WooCommerce migration support

    Migration tools help import legacy WooCommerce digital customers and purchase records directly into the Alva workflow on Shopify.

  14. Migration

    Etsy sync mapping improvements

    Bulk matching for Etsy-synced products dramatically speeds up setup for merchants running both platforms during migration.

  15. Automation

    Expanded Shopify Flow coverage

    More triggers and actions for Shopify Flow enable deeper automation — approve/reject orders, grant or revoke access, resend emails, tag customers — all from the visual editor, no code.

  16. Security

    Fraud review queue controls

    Merchants can hold and review suspicious purchases in a dedicated queue before any file or license key is released — the full fraud-review experience baked in.

  17. Security

    Secure expiring download URLs

    Every delivery link is now signed and time-limited. Dramatically reduces unauthorized sharing and gives merchants control over how long a link stays valid.

  18. Security

    IP-based download controls

    Track and limit downloads by IP address — a lightweight but effective layer of protection for paid digital content.

  19. Delivery

    Universal file type delivery

    Alva delivers any file type — PDFs, videos, audio, archives, 3D models, code, fonts, Procreate brushes — with a single upload path. Files up to 20 GB per single file on paid plans.

Ready to ship digital products?

Install Alva on Shopify in under 90 seconds. Unlimited bandwidth, multi-channel delivery, AI-powered fraud protection, and branded emails. The 14-day trial only starts after your first live order.

Install on Shopify →
Common questions

Frequently asked questions

Alva Digital Downloads ships small improvements weekly. The current public release is v3.2.1, shipped April 19. Eighteen named releases between October 2025 and April 2026 are listed on this changelog, in reverse chronological order.
Yes. Alva is a Shopify app — updates roll out to every installed store automatically as part of the standard Shopify app delivery model. There's nothing for merchants to install or upgrade manually.
Backward-compatibility is the default. Database migrations ship in additive, preboot-safe waves so old and new dynos can run side by side, and any genuinely breaking change is announced through the Shopify admin and email before it lands.
This changelog page is the canonical source — bookmark it, or subscribe to the blog RSS feed at /blog/. Major releases are also announced on X at @AlvaApps and on the Alva Digital Downloads LinkedIn page.
Email digitaldownloads@alvaapps.com with the request or bug report. Most features on this changelog started as a single merchant support email — we keep a running list and ship the highest-impact ones first. Average reply time is under 4 hours, Monday to Friday.