Tom Rushmore — every post on this blog.
Tom Rushmore is the founder of Alva Digital Downloads and the author of every post on this blog. He started Alva in 2022 after watching Shopify merchants lose money to two recurring problems: files failing to deliver after checkout, and fraud orders draining digital inventory the moment a campaign took off.
Since then, Tom has shipped Alva from a single-purpose presigned-URL delivery engine into a full fulfilment platform — license keys, branded sender domains, Shopify Flow automations, in-store POS delivery, and an AI fraud layer wired into Shopify's Risk API. Areas of focus on the blog: digital fulfillment, license key infrastructure, fraud protection, presigned-URL and CDN architecture, and transactional email deliverability. Based between Berlin and Porto.
Read the full company story on the about page.
Recurring themes across the blog.
The Alva Digital Downloads blog focuses on a narrow set of topics that Tom Rushmore writes about repeatedly: Shopify digital fulfillment, license keys, fraud protection, branded email and deliverability, Shopify POS digital sales, Shopify Flow automations, pricing strategy, and digital product SEO.
Every post by Tom Rushmore
29 articles · newest firstHave a topic you'd like covered?
Email Tom Rushmore directly with the angle. Replies inside four business hours.
Author questions.
Who writes the Alva Digital Downloads blog?
Tom Rushmore writes the Alva Digital Downloads blog. Tom is the founder of Alva Digital Downloads and has been a Shopify Partner since 2022. Every guide on this site is researched, drafted, and reviewed by Tom personally — there are no ghostwriters and no AI-generated posts. Topics are drawn from real merchant support tickets, Alva's product roadmap, and original benchmarks across the 2,340-plus stores running the app.
How often is the blog updated?
Alva Digital Downloads ships a new long-form guide roughly every two weeks. Existing posts are also re-reviewed quarterly — Tom Rushmore bumps the dateModified only when the underlying content actually changes (new screenshots, new pricing, a corrected figure). Faked freshness signals are detected by Google, so dates on this site stay honest. Subscribe to the changelog at /changelog.html for product release notes.
Can I quote a post or use a screenshot in my article?
Yes. Journalists, podcasters, and Shopify ecosystem partners may quote up to 200 words from any post on alvadigitaldownloads.com with attribution and a link back to the source URL. Screenshots from Alva's actual admin UI may be reused in editorial coverage with the same attribution. For larger excerpts, raw data, or branded assets, see the press kit at /press.html or email digitaldownloads@alvaapps.com.
Does Tom take guest-post pitches?
No. Alva Digital Downloads does not accept guest posts, sponsored articles, paid placements, or backlink-for-content trades. Every article on this blog is written by Tom Rushmore so that the editorial perspective stays consistent and the byline is honest. Topic suggestions are welcome — email digitaldownloads@alvaapps.com with the angle and Tom replies within four business hours, Monday through Friday.