Alva Digital Downloads is a Shopify app that lets coaches and consultants productize the work that doesn't need them on every call. Bundle workbook PDFs, guided-audio tracks, video intros, and Notion frameworks as a single Pack. Deliver a private Notion workspace per client, signed and IP-locked. Ship methodology v2 and every past client picks it up automatically. Licence your framework to other coaches as a franchise product — all from Shopify + Alva at around $40/month, versus Kajabi at $149.
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Upload the workbook PDF, six guided-audio tracks, and the welcome video into Alva. Paste the Notion framework duplicate URL into Alva's Links tab. Bundle all four components as a single Pack and bind it to one Shopify product at $297. Clients get every asset on one signed delivery page — no drip, no login, no call required.
Create a "Methodology Licence" Shopify product at $2,400/year. Attach a licence-key pool — each purchase pulls a unique per-coach key tied to the order. The key grants access to the full framework pack, train-the-trainer video, and client-facing workbook templates. Revoke the key through the admin if the franchise agreement ends.
Every six months the methodology evolves. Replace the workbook PDF and the Notion framework URL inside Alva for the program product. Every past client's customer account page now surfaces v2 on their next visit. Send a short refresh email; ZipVersionHistory keeps v1 retrievable for clients mid-cohort who prefer to finish on the older version.
Same Shopify store, different public identity. Alva's per-product email settings ship consulting deliverables from hello@consulting-brand.com with that brand's logo and tone. The coaching brand keeps shipping from coach@coaching-brand.com. Two client-facing identities with one admin, zero Shopify-Plus required.
A self-paced program is a workbook PDF, six guided-audio meditations, a video module, and a Notion intake framework — four deliverables, one Shopify product. Alva packs group files and links under a single SKU so the client lands on one signed page with the workbook, the audio, the video, and the Notion workspace link. Add a new module next month and existing clients pick it up through their customer account.
Your methodology lives in a private Notion workspace — client-intake pages, assessment templates, weekly journaling dashboards. Paste the duplicate URL into Alva's Links tab and every client gets a per-order signed, IP-locked, expirable access token. No one forwards their link to a colleague; access revokes instantly on refund or when a program concludes. The raw Notion URL never leaves your admin.
Your framework evolves. You add a new assessment module. You refine the weekly rhythm. Replace the workbook PDF or swap the Notion link inside Alva and every past client's customer account page surfaces the new version on their next visit. No mass-email blast. No "did I already send this?" spreadsheet. Alva's ZipVersionHistory keeps older versions retrievable for mid-cohort clients.
Once the methodology is proven, the leverage play is franchise. Package a "certified coach" product at a premium price — assessment frameworks, session plans, intake scripts, train-the-trainer video — and attach a licence-key pool to the Shopify variant. Each franchisee buyer pulls a unique key tied to their order. The key is revokable if the franchise agreement ends.
Most operators eventually run two practices — a coaching brand for individuals and a consulting brand for companies. Alva's per-product email settings ship delivery mail from coach@coaching-brand.com for the coaching catalogue and from hello@consulting-brand.com for the consulting catalogue. One Shopify admin. Two public identities. Clients only ever see the brand they bought from.
Clients lose emails. They change devices. Six months after the program ends they want the audio meditation again. Alva's customer account portal gives every client a permanent page listing every program they own, every updated module, and a fresh signed link on each click. Support tickets for "can you resend the workbook?" drop to near zero.
A workbook-and-audio program lands between 50 MB and 500 MB. A full self-paced program with video modules, guided-audio meditations, and a Notion framework sits at 5–20 GB. A Notion intake workspace is zero bytes — it's a signed link. The economics change the game: Kajabi starts at $149/month for equivalent delivery capability; Shopify + Alva lands around $40/month all-in, and you own the checkout, the client list, and the SEO.
Every paid plan includes unlimited bandwidth, unlimited orders, version updates, licence keys, packs, per-product branded emails, Shopify POS, and Shopify Flow actions. Trial starts only after the first live order.
From Teachable: Users → Export. From Thinkific: Users → Export. From Kajabi: People → Export CSV. From Podia: Audience → Export. From Gumroad: Customers → Export. From Patreon: Members → Export. Import into Shopify customers with a "migrated" tag so you can filter for a continued-access email later.
Drag workbook PDFs, guided-audio files, and video modules into Alva's uploader. For Notion frameworks or intake workspaces, paste the duplicate URL into the Links tab. Group every asset of a program under a single Alva pack so clients get one signed delivery page per purchase.
Replace your Kajabi landing pages with Shopify product pages — indexable, AB-testable, and fully yours. Bind each program to its Alva pack; add a methodology-licence variant where relevant. Shopify owns the checkout and the SEO; Alva owns the delivery.
Send the migrated list a "we've moved" note with a 100%-off coupon covering the programs they already paid for on Teachable, Thinkific, Kajabi, Podia, Gumroad, or Patreon. They check out at $0, land in Alva's customer account portal, and keep access forever — including every future methodology update. New traffic goes to the Shopify store going forward.
"Shipping methodology v2 to every past client used to mean a manual re-send with zipped attachments. Now I swap the workbook inside Alva and the customer account page surfaces it on the next login."
"Self-paced program at $299, group-coaching upgrade at $899, certified-coach franchise at $2,499. Three variants, three licence pools, zero manual onboarding emails."
"Run my executive-coaching brand and my leadership-consulting brand from one Shopify store. Each client only sees the brand they bought from in the delivery email. Moved off Kajabi in a weekend."
How to price coaching programs, worksheets, and frameworks for maximum retention and margin on Shopify.
Set up methodology-licence and franchise-key pools for coaches selling certified-coach products on Shopify.
Install Alva. Bundle a workbook, guided audio, a video module, and a Notion framework into one pack, bind it to a Shopify product, place a test order — watch the signed delivery page land. Split a program into self-paced, group, and methodology-licence variants in a minute. Run a coaching brand and a consulting brand from one store. Shopify + Alva at around $40/month replaces Kajabi at $149. Trial starts only after the first live order.