Alva Digital Downloads is a Shopify app that lets digital artists sell Procreate brushes, Photoshop actions, Lightroom presets, and high-res print files with automatic signed delivery the moment a Shopify order is paid. Files up to 20 GB , unlimited bandwidth, per-order license keys for personal vs commercial rights, made-to-order commissions, and Shopify POS for convention and art-fair sales.
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Finish the brush pack in Procreate. Export the .brushset bundle. Drag it into Alva's uploader — it goes straight to Cloudflare R2 in the background. A 280 MB bundle finishes in under a minute. Attach it to a Shopify product titled "Inking Essentials · 40 brushes" and hit publish. The first buyer later that morning gets a signed download in their inbox within 1.4 seconds of paying.
A photographer drops 24 Lightroom .xmp presets and an install-guide PDF into a single Alva pack. The buyer gets one signed download page with everything zipped together — no "hunt for the readme" step. Pack ZIPs build once in the background and cache, so every subsequent buyer pulls the prebuilt archive.
A buyer wants a custom flash sheet — neo-traditional style, reference image attached, A4 size. Alva's made-to-order checkout captures the brief. The order drops into the artist's production queue in the Shopify admin. When the finished sheet is ready that evening, the artist attaches the TIF to that specific order and Alva fires the branded delivery email automatically. No DMs, no Dropbox link.
At a comics convention, the artist takes physical print orders on Shopify POS on an iPad. For every physical print sold, a bonus high-res wallpaper is included as a digital download. POS captures the buyer's email on the same screen; Alva bypasses fraud review for POS orders and sends the wallpaper to their phone before they walk away from the booth.
A Procreate .brushset bundle with 200 brushes can push 300 MB. A layered 300 DPI wall-art master at 60×40 inches can land at 2–4 GB. A full preset library bundled with sample raw files can go higher. Alva accepts each single file up to 20 GB — no chunking, no splitting, no "download part 1 of 3". Files served from a global CDN at line-speed for every buyer.
Sell the same brush pack twice — Personal for hobbyists, Commercial for freelance illustrators, Extended for studios. Two or three Shopify variants, two or three licence pools. Each purchase pulls the next unused key from the matching pool and emails it alongside the file. Licence text lands in the delivery email; every key is tied to the order for enforcement if terms are disputed.
Tattoo flash, custom portraits, pet illustrations, wedding prints. Collect the brief at checkout — style, reference images, dimensions, dedications. Orders land in a production queue in the Shopify admin. The artist attaches the finished file to that specific order and Alva auto-fires the branded delivery email. No separate Dropbox share, no DM follow-ups, no "where do I send it" email thread.
Ring up an in-person sale at a convention, a market, or a pop-up booth using Shopify POS on an iPad. Capture the buyer's email on the same screen. Alva delivers the digital download — bonus wallpaper, behind-the-scenes PDF, or full brush pack purchase — to the buyer's inbox before they walk away. POS orders skip fraud review since the cash is already in the till.
On paid plans, send delivery mail from a custom domain you control — brushes@artistname.com, not shop@myshopify.com. Buyers see the artist's brand in their inbox, deliverability climbs, and the email template carries your logo, palette, and 14 dynamic variables including buyer first name, product title, and licence key. Per-product email settings let a single store run multiple aesthetic identities — a dark-moody brand for horror flash, a pastel brand for children's illustration.
Collectors delete emails, switch phones, reinstall Procreate on a new iPad. A year later they want the brush pack they paid for. Alva's customer account portal lists every purchase they've ever made, with a freshly signed download link per click. For artists selling private-link access to a shared Figma library or Dropbox folder for collaborative projects, the same portal surfaces those links too. Re-download support load collapses.
A digital artist selling 15 brush packs at ~200 MB each plus 10 preset packs at ~50 MB each uses around 3.5 GB of storage. Every paid plan ships with unlimited bandwidth and a 14-day free trial, so the right plan is the one whose storage ceiling fits the catalogue and whose feature tier unlocks commercial licence keys or a custom email domain. Most independent artists fit comfortably on Basic; a studio running wholesale or a reseller catalogue usually grows into Pro.
All plans include unlimited bandwidth, unlimited orders, unlimited downloads, AI fraud protection, license keys, made-to-order workflow, multi-channel delivery, and Shopify POS. The 14-day trial begins only after a first live order — not at install.
From Gumroad: Products → download originals; Customers → Export CSV. From Creative Market: Dashboard → Sales → Export. From Etsy: Shop Manager → Settings → Download Data. From Procreate Folio / Dribbble Shop: grab originals from your own archive. Save the buyer email list too — it's the foundation of the relaunch.
One-click install from the Shopify App Store. Free plan to start; switch to a paid plan when you're ready to unlock licence keys or a custom email domain. Install takes under 90 seconds including the OAuth handshake.
Drag brushsets, preset packs, and print masters into Alva's uploader. For large catalogues, use CSV import — one row per product with file path, SKU, and licence pool. Create Shopify products with Personal and Commercial variants; attach the licence pool to each variant in the Alva tab on the Shopify product editor.
Send the imported buyer list a "we moved to Shopify" email with a one-time discount — from your new custom email domain for maximum deliverability. Post the same message on Instagram, TikTok, and Procreate Folio. Most artists see the bulk of their old-platform audience migrate within 30 days, and keep 95% of the sale price instead of 60–70%.
"Being able to deliver 200 MB+ Procreate bundles without any extra setup was the reason we switched."
"License keys let us sell a personal-use brush pack at one price and the commercial-use edition at another — handled automatically."
"Fast replies when we had a question about custom-domain setup. The branded email is a big deal for our brand."
Protect Procreate brushes, Lightroom presets, and print masters from being shared or pirated after sale.
Bundle brush packs, print files, and preset collections into a single deliverable product on Shopify.
Install Alva from the Shopify App Store. Drop in a .brushset bundle, bind it to a Shopify product, split it into personal vs commercial variants, place a test order — watch the signed download fire within 1.4 seconds. The 14-day free trial starts only after the first real customer order, not at install. Keep 95% of the sale price instead of the 60–70% you see on Gumroad or Creative Market.