Alva Digital Downloads is a Shopify app that lets photographers sell Lightroom presets, mobile DNGs, LUTs, photo packs, and tutorial bundles direct to buyers — stamping every installation PDF with the buyer's name to materially slow preset leaks. When a preset pack ships a v3, every past buyer's re-download automatically pulls the new XMPs. Split every pack into Personal and Commercial licence tiers for photographers editing client work, and deliver private Pixieset or Vimeo URLs as paid products.
·
·
·
Export 12 Lightroom .xmp presets and 12 matching mobile DNGs. Drop them into Alva's pack builder alongside the installation PDF. Alva stamps the PDF footer with each buyer's name and order number on delivery — the common vector for preset leaks gets materially harder.
Create two Shopify variants — Personal $29, Commercial / Studio $99. Personal covers a single photographer; Commercial permits use inside an editing team or client-work pipeline. Each purchase pulls the next unused key from the matching pool and emails it alongside the download.
Rebalance the preset curves for Adobe's new colour-science pass. Re-export the XMP bundle. Replace the file in Alva. Every past buyer's customer account page surfaces v3 on their next visit. Buyers still dialled in on v2 can pull the older version through ZipVersionHistory.
Paste the Pixieset gallery URL into Alva's Links tab. Alva wraps it as a signed, IP-locked, expirable per-order token. The buyer clicks from the delivery email and lands directly on the Pixieset gallery — no 20 GB file upload required to sell access.
Preset installation guides and posing PDFs routinely get re-shared inside Facebook groups or screenshot-dumped on Reddit. Alva's stamping feature adds the buyer's name, email, and order number into the PDF footer on delivery. A leaked PDF identifies its source — materially raising the social cost of casual piracy.
Most buyers want desktop XMPs and mobile DNGs from the same preset family. Alva packs group the XMP bundle, the DNG bundle, the installation PDF, and a sample gallery into a single Shopify product. Add a new preset to the pack later and every past buyer picks it up through their customer account.
Two Shopify variants, two licence pools. Personal permits one photographer's use; Commercial permits use inside a team of editors or a client-work pipeline. Each purchase pulls the next unused key and emails it alongside the preset download. The licence text lands in the delivery email, and the key is tied to the order if a studio scales beyond the tier.
Adobe changes its colour-science pipeline. Your presets need a re-balance. Replace the XMP bundle in Alva, and every past buyer's customer account page surfaces v3 on their next visit. Alva's ZipVersionHistory keeps v2 retrievable too, so buyers already dialled in on the old look can stay on it.
Not every product is a file. A tutorial series can live on a private Vimeo showcase; a client gallery on Pixieset. Alva's Links feature wraps any URL as a signed, IP-locked, expirable per-order access token. Buyers click from the delivery email and land directly on the gallery or video — no 20 GB upload required.
Buyers lose their delivery email. They buy a new laptop. They switch from Lightroom Classic to Lightroom mobile and need the DNGs again. Alva's customer account portal gives every buyer a permanent page listing every preset pack they own, every version available, and a fresh signed link per click.
Preset XMPs and mobile DNGs are tiny — 1–50 MB per pack. A photo RAW pack runs 1–10 GB. A LUT bundle is 50 MB. A tutorial video series runs 5–30 GB. A photographer with 20 preset packs plus a tutorial library usually sits comfortably under 100 GB. The binding constraint is unlocking PDF stamping and Commercial licence keys, not storage — those land on the Basic plan.
Every paid plan includes unlimited bandwidth, unlimited orders, version updates, licence keys, packs, per-product branded emails, Shopify POS, and Shopify Flow actions. Trial starts only after the first live order.
From Etsy: Shop Manager → Orders & Shipping → Export CSV. From FilterGrade: Dashboard → Customers → Export CSV. From Creative Market: Sales → Export. From Adobe Stock contributor: download your contributor sales report. From Gumroad: Settings → Advanced → Export. From SmugMug: use the Orders export. Import into Shopify customers with a "migrated" tag so the list can be filtered for a re-engagement email.
Drag the Lightroom XMP bundle, the mobile DNG bundle, the installation PDF, a before/after JPG gallery, and any LUT files into Alva's uploader. Build a pack per preset family so each ships as one Shopify product.
Turn on Alva's PDF stamping so every installation PDF is watermarked with the buyer's name on delivery. Create two Shopify variants per preset pack — Personal and Commercial — and attach a licence pool to each via Alva's license-key tags.
Email the imported list a "we moved" note with a coupon. Keep the full 95% of every sale instead of Etsy's listing-plus-transaction compound fees, Adobe Stock's contributor royalty split, FilterGrade or Creative Market's marketplace cut, Gumroad's 10% flat, or SmugMug's storage-gated pricing. Most photographers complete the migration inside a weekend and see the old listings sunset within a quarter.
"Preset leaks on Reddit dropped after I turned on PDF stamping. The buyer's name in the footer is enough — most people won't share if they can be identified."
"Personal $29, Commercial $99. Editing studios buy the Commercial tier without asking. The key goes out automatically with the XMP bundle."
"Ship a v3 XMP rebalance and every past buyer pulls it on their next customer-account visit. No mass email, no 'where's my update' tickets."
Protect Lightroom presets, LUT packs, and photo bundle downloads from being shared or pirated after sale.
Deliver preset packs via email, thank-you page, order status, and customer account so buyers always find their files.
Install Alva. Drop your XMP bundle, DNG presets, and installation PDF into one pack. Turn on PDF stamping. Place a test order — watch the buyer's name land in the PDF footer. Split into Personal and Commercial variants. Sell a Pixieset gallery or Vimeo URL as a paid product. Keep 95% of every sale instead of Etsy, Adobe Stock, FilterGrade, Creative Market, Gumroad, or SmugMug's cut. Trial starts only after the first live order.