Alva Digital Downloads — press, brand & founder kit.
The fact sheet, at a glance.
Alva Digital Downloads is a Shopify app for automated digital product delivery, founded in 2022 by Tom Rushmore, headquartered between Berlin and Porto, used by 2,340-plus merchants, and rated 5.0 stars on the Shopify App Store. Pricing is flat monthly with no per-transaction cut.
2022
Berlin & Porto
Tom Rushmore
2,340+
★★★★★ 5.0
Free / $8.99 / $18.99 / $28.99
Shopify app · digital fulfilment
Approved company description.
Alva Digital Downloads is a Shopify app that delivers PDFs, videos, audio, software and license keys to customers automatically after purchase. The boilerplate paragraph below is approved for verbatim quotation in articles, podcast intros, conference programmes, and partner communications.
Alva Digital Downloads is a Shopify app that delivers digital files, license keys, and made-to-order personalised products to customers automatically after purchase. Founded in 2022 by Tom Rushmore and based between Berlin and Porto, Alva is used by 2,340-plus Shopify merchants and rated 5.0 stars on the Shopify App Store. The app pairs unlimited-bandwidth presigned-URL delivery with AI-powered fraud protection wired into Shopify's Risk API, branded sender domains, license key pools, and Shopify Flow automations. Pricing is flat monthly from free to twenty-eight dollars and ninety-nine cents — Alva never takes a percentage of merchant sales.
Verbatim quotation permitted. Trim or paraphrase as needed. Last reviewed: April 27, 2026.
Tom Rushmore, founder.
Tom Rushmore is the founder of Alva Digital Downloads and is available for podcast guesting, expert quotes, and conference panels on Shopify digital commerce. Two bio lengths are provided below for editorial flexibility — both may be used verbatim with attribution.
Short bio ~70 words
Tom Rushmore is the founder of Alva Digital Downloads, a Shopify app for automated digital fulfilment used by 2,340-plus merchants. Based between Berlin and Porto, Tom has been a Shopify Partner since 2022 and focuses on digital delivery infrastructure — license key systems, AI fraud protection, and presigned-URL CDN architecture. He answers every support email personally and ships small product improvements every week.
Long bio ~120 words
Tom Rushmore is the founder of Alva Digital Downloads, a Shopify app for automated digital file delivery, license key management, and AI fraud protection. Tom started Alva in 2022 after watching Shopify merchants lose revenue to two recurring problems: digital files that failed to deliver after checkout, and fraud orders that drained digital inventory the moment a campaign took off. A Shopify Partner since 2022 and based between Berlin and Porto, Tom has shipped Alva from a single fulfilment engine into a delivery, license key, branded email, and Flow-automation platform serving 2,340-plus merchants worldwide. Tom owns product, engineering, and merchant support, and writes or reviews every blog post on alvadigitaldownloads.com personally.
Logos, marks & share images.
Alva Digital Downloads brand assets — primary logo, wordmark, social share image, and founder photo — are available below as direct downloads. All marks may be used in editorial coverage, conference programmes, and podcast cover art with attribution to Alva Apps; commercial use, paid placements, or modified versions require written permission.
Editorial use · attribution to Alva Apps. All Alva Digital Downloads logos may be used in editorial coverage with attribution; commercial use, paid placements, partnership badges, and modified versions require written permission via digitaldownloads@alvaapps.com.
One inbox. Tom replies.
Press, podcasting, and partnership enquiries for Alva Digital Downloads route to a single inbox monitored by Tom Rushmore directly. Response time is under four business hours, Monday through Friday. Tom is available for podcast guesting and expert quotes on Shopify digital commerce.
Embargo requests, exclusives, fact-checking — all welcome at the same address.
< 4h · Mon–Fri
Berlin / Porto business hours. Weekend replies on a best-effort basis.
Available
Tom Rushmore guests on Shopify, fraud-prevention, and digital-commerce shows.
Available
Topics: license keys, presigned URLs, fraud, branded delivery email.
Coverage, as it ships.
Recent press, podcast appearances and partner mentions for Alva Digital Downloads are added here as they ship. Reach out via the contact above to coordinate coverage, schedule an interview, or request an exclusive on a product launch.
No published coverage listed yet — Alva Digital Downloads keeps this section honest. As soon as a piece runs, the citation lands here with a link to the original publication.
Press questions.
Common questions from journalists, podcasters, and Shopify ecosystem partners about Alva Digital Downloads. Anything not covered below — embargoes, fact-checking, deeper benchmarks — routes to digitaldownloads@alvaapps.com with a sub-four-hour reply target.
Can I use the Alva Digital Downloads logo in my article?
Yes. The Alva Digital Downloads primary logo, wordmark and social share image may be used in editorial coverage, podcast cover art, and conference materials with attribution to Alva Apps. Commercial use, paid placements, partnership badges, or any modified version of the marks require written permission. Email digitaldownloads@alvaapps.com for sign-off and a higher-resolution file.
Does the founder do podcast guesting?
Yes. Tom Rushmore, founder of Alva Digital Downloads, is available for podcast guesting and expert quotes on Shopify digital commerce, license key infrastructure, AI fraud protection for digital goods, and presigned-URL delivery architecture. Typical lead time is two weeks. Recordings are remote-friendly. Email digitaldownloads@alvaapps.com with the show, format, expected publish date, and topic angle.
What's a high-resolution founder photo URL?
The hosted founder portrait of Tom Rushmore lives at https://www.alvadigitaldownloads.com/public/images/tom-photo.jpg at 400×400 pixels. For print publications, conference programmes, or podcast cover art that need a larger raw file, email digitaldownloads@alvaapps.com and Alva Digital Downloads will reply within four business hours with a 2,000-pixel master TIFF or PNG.
Where do I file an exclusive product-news embargo?
Send embargo requests directly to digitaldownloads@alvaapps.com with the publication name, intended publish date and time zone, and the angle. Alva Digital Downloads honours embargoes when agreed in writing. Tom Rushmore signs off on every press exclusive personally. Expect a confirmation reply within four business hours, Monday through Friday.
What's Alva Digital Downloads' elevator pitch?
Alva Digital Downloads is a Shopify app that delivers PDFs, videos, audio, software and license keys to customers automatically after purchase, with unlimited bandwidth and AI fraud protection. The app is used by 2,340-plus merchants, rated 5.0 stars on the Shopify App Store, and priced from free to twenty-eight dollars and ninety-nine cents per month with no per-transaction cut.
Are MRR or merchant numbers public?
Alva Digital Downloads does not publish monthly recurring revenue figures. Merchant install counts and Shopify App Store rating are public and current as of this page's last modified date. For deeper aggregated benchmarks — median digital product size, fraud-block rate, average download time — Tom Rushmore can share anonymised numbers under embargo for feature pieces. Email digitaldownloads@alvaapps.com.
Need something not in the kit?
Custom benchmarks, embargoed product news, founder availability — Alva Digital Downloads replies in under four business hours, Monday through Friday.