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— Setup walkthrough

Customise your delivery email

The delivery email is what Alva Digital Downloads sends after every paid Shopify order. Edit the subject, body, sender name, and accent colour from the Email settings page so it matches your storefront.

Last updated · May 5, 2026 Read time · 3 min Author ·

How it works

Alva keeps one global email template per shop, plus optional per-product overrides for SKUs that need different copy. Edit the global template first.

Customise steps

1. Open Email Settings

In the Alva admin, click Settings, then Email. The page shows the global template used for every product without an override.

Alva Email Settings page. Show the form on the left (Subject, From name, Body) and the live preview on the right. No real customer data visible.
The Email Settings page with the live preview pane.

2. Edit the subject line and body

Edit the Subject line, From name, and body. Use placeholders like {{customer.first_name}}, {{order.name}}, and {{download.link}} — they expand at send time.

The body editor with merge-field dropdown open. Show the placeholder list (customer.first_name, order.name, download.link). No real customer data v…
Inserting a merge field into the body.

3. Add a logo and accent colour

Upload a square logo (256×256 PNG with transparent background recommended) and set an accent hex value. The preview pane updates live.

Branding controls — logo upload card with a placeholder logo, hex colour picker, and the live preview reflecting both. No real customer data visible.
Logo and accent-colour controls with live preview.

4. Send a preview to yourself

Click Send preview. Alva sends a fully rendered email to the merchant inbox so you can verify rendering in Gmail, Outlook, and Apple Mail.

The preview email rendered in an inbox client. Show the branded header, body copy, and a Download button. No real customer data visible.
A preview email rendered in the merchant inbox.

5. Save

Click Save. The new template applies to every order placed afterwards. To re-send the new email to past customers, resend from the order detail page.

What customers see

Customers receive the email within seconds of paying (or fraud approval, when fraud checks are enabled). The download button generates a secure, time-limited link; clicking it again generates a fresh one automatically.

Limitations

Custom HTML is not supported — Alva uses a structured template to keep cross-client rendering reliable. To send from a custom domain (for example downloads@yourshop.com), upgrade to a paid plan and configure DKIM under Settings → Custom email domain.

See also

Getting started

Install Alva Digital Downloads

Set up the app from the Shopify App Store.

 Getting started

Send a test order to yourself

Verify the new email lands in real inboxes.

 Customer downloads

Find a customer's download link

Resend a download email from the order detail page.

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Last updated 2026-05-05